Cristen “Krys” Ruppert Weyand is an accomplished executive with extensive experience across multiple industries, including real estate development, finance, and mortgage services. As the Chief Executive Officer of Santa Cruz Properties, Ltd & Mano Santa, LLC, Krys has transformed visionary ideas into robust operational frameworks, successfully managing over $83 million in assets and leading the development of more than 1,000 acres of rural residential lots.
With a talent for innovative financing strategies, Krys has negotiated over $50 million in bank loans, saving the company approximately $750,000 annually in interest. Under her leadership, the note servicing company collected profits exceeding $20 million in 2022, solidifying its standing in a competitive market. Her commitment to growth and excellence has led to the establishment of strong management teams and the expansion of operations into five new counties.
Krys’s previous roles include driving substantial sales growth in the animal nutrition sector and excelling in pharmaceutical sales, where she consistently ranked among the top performers nationwide. Notable accolades include Sales Representative of the Year and multiple President’s Club Awards.
Beyond her professional achievements, Krys actively engages with her community through leadership positions in various organizations, including the Texas Land Developers Association, McAllen Economic Development Council and the RGV Partnership. Her educational background includes a Bachelor of Science in Agriculture Development from Texas A&M University, complemented by ongoing professional development through the American CEO School.
Krys is known for her dynamic leadership style, collaborative approach, and passion for leveraging new technologies. She continues to be an influential figure in her industry, dedicated to fostering relationships and driving sustainable growth.